Top 5 Ways To Generate Low Cost Website Traffic
There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.
BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site.
Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmickries. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.
You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirt over it.
Here I present to you the Top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic.
Exchange Links
This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.
A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.
Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.
Traffic Exchange
This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.
Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.
Write and Submit Articles
There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.
Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.
Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.
Make a Newsletter.
This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.
As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.
Join Online Communities and Forums
This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.
Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.

A Marketing Angle I Use to SellMy Own Products
Businesses to make money with fall under one of these two categories: (1) Service, or (2) Product.
A service business is more specialized to a specific, target-marketed group of people who need the service performed. A product can normally be sold to a wider market and you can span the mail order as well as the consumer market (John Q Public.)
The item I sold was Colloidal Silver, so it fell under the category of product. But the MLM company that manufactured this product kept instructing me to build a downline and sign up as many distributors as possible. Since everyone was given this same advice, I decided to do something different and more exciting.
I learned from a colleague that the consumer market is the most overlooked market for smaller homebased businesses. Big companies market to the consumer, but the little guy is never told to do it. They are led to believe that it's too expensive, which is a lie. In fact, running classified ads all over the country is less expensive per 1,000 than mail order publications.
Now I knew from experience that if I even mentioned the word distributorship to a consumer they will immediately envision door-to-door selling. This, of course, would turn them off. Because of this I knew that marketing with this method would not get me anywhere.
So I used another angle. Why not just sell the product itself with no strings attached? Don't most consumers buy products at the store because they want to use them? When you purchased your living room sofa for instance, did you purchase it so you could re-sell them and make money? Of course not. You bought it, brought it home and used it!
So I wrote 5 different classified ads selling Colloidal Silver for $30 a bottle. I told about the benefits of Colloidal Silver and asked the reader to call my toll-free number to learn more about its health benefits. My toll-free number was a recording that sold the product (not the opportunity.)
I invested $850 to get my 5 different classified ads in newspapers across the country. My cost per 1,000 circulation was 23¢ much lower than mail order and my ad appeared within 2 weeks.
From the $850 investment, I made only $300 of my money back but the idea worked! I analyzed which of the 5 different ads pulled the most response (they were coded), eliminated 3 that didn't and invested another $500 ($200 of my own money and $300 from the first sales) the next week in classified advertising again. This time I made $750 in sales.
The next month I narrowed down the papers that pulled the most orders, added on some more and repeated the procedure. I made another $500 the first week in sales and $1,200 the second week. After processing the paperwork to get these orders filled, I ended up with 100 customers who had purchased the Colloidal Silver and 2 who wanted to join the distributorship in my downline.
Now granted 2 out of 100 is not a lot. But 2 people who REALLY want to work the program is much better than 2,000 that don't want to work or don't even want to learn how to. Besides, I had the potential of 100 REPEAT customers and the opportunity to sell them more products. I made a great deal of money using this method and you can too!!

The Power of good Articles

What The Right Articles Can Do toImprove Your Publication

Articles are one of the most important assets a publication can have. However, most people overlook this fact because their focus is only on making money by selling adspace.
But anyone can publish an adsheet that contains page after page of pasted-up ads. There are even some so-called publications that contain nothing but ads. (Publications of this type are only print and mail services. They do not qualify as a publication in my opinion.)
But if you want to step-up from a print and mail company and become a publisher you must recognize the importance of the articles you allow to be printed in your publication.
Articles are show stoppers. If you don't believe me, the next time you are in the waiting room at the doctor's office, watch how people read magazines. They flip to the articles, read the headlines and only read the article if the headline is of interest.
The second thing the reader looks for are the full-page ads. It's easier to flip through the pages and read a full-page ad, then to spend a lot of time on one page reading the smaller ads. Again, if they find something of interest, they will dig deeper into the publication and perhaps read every page.
As a publisher, why should you care that someone reads every page? Because you should be working for your advertisers. Remember, if they don't get a response from their ad, they won't advertise with you again. Besides, when you place an advertisement in a magazine, newspaper, tabloid or adsheet, do you advertise in it again when you don't get any response? Of course not. So why should your advertiser feel any differently?
Therefore, your articles should be selected with as much care as you give full-page ads. Here are some steps to determine if an article is okay for your particular publication:
1. Read the article in it's entirety. If you don't have the time to read it now, put it aside. DO NOT print the article until you read it and determine if it would be interesting to others. How would you know this? If you like the article and learned something from it, the chances are good that your readers will too. (Remember, your reader will judge your publication by the articles you allow to be printed in it.)
2. Never print an article just because someone else wants you to. Remember: you are in control of your publication. It is your baby and you have the power to print whatever you deem necessary. If anyone tries to force you to print their article (and you don't want to), tell them you'll print it if they pay your standard advertising price for the space the article will take up. That will force them to put their money where their mouth is.
3. If an article is too long but the content is good, don't be afraid to send it back to the writer and ask them to revise it. For The Pay Day Tabloid, John allows 800-1,000 words maximum for articles that I typeset for him. If an article is too long, I simply send it back and the writer will reformat it and send it to me. (This is standard business practice and in no way hurts the writer's feelings.)
Another option would be to run the article in two separate issues. Split the article at a point that is extremely interesting. (Think about how Soap Operas on television get you to tune in and watch the next day. They do it by stopping in the middle of something very interesting. Then, you have to tune in the next day to see what happens.) When you split your article to run in two issues of your publication, the first one should stop at a very interesting point so the reader will want to get next month's copy to read the ending.
4. Be very careful about printing the same articles that everyone else if printing. It's okay to have a few overlapping with another publication, but if the majority of your articles are not written exclusively for your publication, you will be defeating your purpose and offending your readers. (Don't believe me? Go to the newsstand and pick up a copy of Home Office Computing and Entrepreneur Magazine. Compare them. You will never find the same article appearing in each one.)
Finding Good Writers
There is absolutely no reason of any kind that you should be stuck running the same articles that every other publication is running. It's a bad habit that needs to be broken. There are literally millions of writers that are unknown and looking for a break. They would jump at the chance to write articles just for your publication. Most of them can be found on the Internet by doing a search under the words authors or writers or by looking through a copy of Writer's Digest.
Typesetting The Article
It may seem too picky to some publishers to point out that ALL articles appearing in your publication should be typed in the SAME font. Pick up a newsstand publication the next time you are in a grocery store. You will never find articles looking different from other articles by varying font styles. Instead, they all look uniform. (Most of them are typeset in Times Roman.)
However, many publications will have articles typeset in a 10-point type, another in 12-point and another in 8-point. One greedy publisher I have witnessed always typesets his articles in a 7-point type that is so hard to read you have to have a magnifying glass. This clearly demonstrates that the publisher has no idea about the marketing benefits of articles. He immediately appears greedy and solid, professional writers would never submit anything of value to him.
If you do not have the ability to typeset your articles, ask the writer to format them properly before sending them to you. Any article in any publication should be a minimum of 12-point (you can get away with 11-point sometimes) and preferably in a Times Roman font. Leading (the space between the lines of the text) can often be reduced and enlarged to take up less or more space without sacrificing the size of the font.
Conclusion
Some people may not actually realize the power and necessity of publications. They are the lifeblood that brings the advertiser and customer together. That's right! Every time you paste-up or typeset an advertisement to appear in your publication, it's another business you have partial control in prospering or destroying.
Articles though become YOUR lifeblood that keeps readers coming back for more. They are the entertainment for your readers. They keep your readers turning pages and contribute to keeping them in the mood to buy from your advertisers. They are really that important! All you have to do is pay attention to your articles just like you would a paid advertisement and you should do well.
Publishers have a powerful responsibility that more of them need to understand so they can grow, prosper and make more money.